Katherine Durham Vice President of Marketing, Imaging & Printing Group, Americas Hewlett-Packard presented on the topic of Shifting the Digital Marketing Mindset to Harness the power of an Integrated Approach at the Internet Strategy Forum Summit
Katherine shared some very interesting observations regarding digital media.
Digital media is getting Marketing Back to basics. You have to know the right customer, give them the right message, at the right time and in the right place.
Some trends to pay attention to:
Mobility – 85% have mobile access.
Video – 77% people use videos.
Reviews – Credibility 87% of customers would rather ask a friend than to ask a critic. Negative reviews tend to convert more people to sales.
Research - 96% consumers research online, 79% purchase in store from consumer product lines
Leveraging Social networking for Marketing:
Customers, critics, fans and employees all want to have a say. Listening is good. Talking is good, collaborating is good. Sharing is good.
Create Friends – Trust, context, ideas – who do you go to for buying decisions.
Learn more about Katherine Durham and her thoughts on marketing in and interview conducted by Kent Lewis of Anvil Media.