| OEN Executive Series – Practical Education for Challenging times |
| Designed for entrepreneurs: Real-world business education without the MBA price!  Entrepreneurs don't miss this chance to be exposed to the latest trends, as well as core business ideologies. OEN has developed the 2009 Executive Series curriculum to provide entrepreneurs with the skills and knowledge to make critical business decisions. This four-week educational series is designed to offer entrepreneurs access to practicing industry professionals via interactive and engaging sessions. We will assist you in building companies that are attractive to real-world investors, customers, partners and employees via a series of focused, interactive educational sessions. Session I – Sales and Marketing - Presented by Bill Etheredge, WCE Consulting This session will prepare you to address key sales and marketing functions critical to the success of your business venture. You will benefit from focused discussions on market selection and segmentation, sales channel definition and development, sales methodology, developing engaging presentations and marketing fundamentals. Session II – Understanding Cap Table Dynamics - Presented by Brent Bullock, Perkins Coie This session will assist you with the development and design of your business and will educate you on legal issues and capital management strategies. Specific topics will include selecting the right legal entity, equity structure, pre-money valuation, capital table dynamics, and liquidation analysis. Session III – Understanding Financial Statements - Presented by Jared Holum, Perkins & Co. This session will provide you with an overview of the components involved in financial statements. In addition to an understanding of the usefulness of each type of financial statement, you will learn to decipher book versus taxed based accounting, and will also learn to interpret key financial ratios applicable to your business. Session IV - Ask the Expert Panel You will get a chance to ask key questions of a panel of experts, including an attorney, a CPA, a sales & marketing professional, a venture capitalist, and an entrepreneur. The panel will expand on the topics covered in previous sessions, but will also cover key issues not part of the curriculum. Registration information: Pricing: The course is $200 for OEN members for the entire Executive Series and $325 for non-members (includes a one year OEN individual membership), and is available for a maximum of 20 participants. Who should attend: The course is designed for leaders of companies who are beyond idea stage and are up and running but may be pre-revenue. Venue: Perkins Coie, 1120 N.W. Couch Street, Tenth Floor, Portland, OR 97209-4128. Parking in building garage will be validated. Dates: October 6, 13, 20 and 27. Time: 7:30am to 9:30am, coffee, refreshments to be provided. |
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- Pre-qualification questions: Is SBIR/STTR right for your firm? Do you have a true innovation? Will your team be seen as credible?
- The nuts and bolts of program rules, eligibility requirements, and general differences among agencies
- How can you avoid learning the hard way?
- How to get ready to write a Phase I SBIR/STTR proposal by honing your story themes and approach
- The ins and outs of producing a competitive Phase I SBIR/STTR proposal
- How to avoid losing
- And critical dos and don'ts of electronic submission
