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3 Posts tagged with the internet_strategy_forum tag
Sarena Regazzoni

Sheila Tolle – VP of Marketing – Intuit Small Business Group, spoke on the topic of Combining eCommerce and Community: It’s a new normal and there is no going back. at the Internet Strategy Forum West 09

 

The new normal – power shifts from company to individual.

 

Edelman – Trust barometer – 2nd least trusted, CEO’s of companies, 1st least trusted, Journalists. You have to find new ways to communicate with your customers. You have to engage with them in a compelling and interactive way.

 

The trend:

85% of all us online consumers will be reading or  viewing social content by the end of 2009 - This is an opportunity to communicate with customers BUT remember....

 

You are not in control of your brand. You never have been. People were always talking before, now you know what they are actually saying.

 

You can leverage the online community to get the information regarding your ad campaign or product design. It could save you $$$.

 

Leverage twitter to engage with customers. You can interact as an idividuals representing a company. Enable to realize that the company is a collection of individuals and interact on a person to person basis instead of in a monolithic way.

            

They creates a Live Community in Quickbooks. Customers can ask questions when they had a problem and get help from peers in addition to the moderated customer support. The results were that 75% of the questions were being answered by other customers and satisfaction with product support increased.

 

If you only do one thing – Listen.

Intuits online conversation cloud – one way of looking at what’s being said about intuit. (use radian 6)

 

Listening on a budget

Listening in twitter – http://search.twitter.com

Blogs: http://www.technorati.

Forums boardtrackter.com

Listening byond just your brand name

Try a google search using

[brandname here] + sucks

[brandname here] + fail

[brandname here] + love

Know what people are saying about your company. You will have info to provide you understanding of how your brand is being perceived.

 

Five take a way points

Turn the bullhorn around let customers talk to you

Become a part of the community you serve.

Find /live your higher purpose. Think about why you exist. Be that. Help business succeed. Embrace your higher purpose. Not selling more.

Create amazing experiences.

Embrace the chaos. You can’t control it.

0 Comments Permalink Tags: marketing, social_media, internet_strategy_forum, social_networks
Sarena Regazzoni

Katherine Durham Vice President of Marketing, Imaging & Printing Group, Americas Hewlett-Packard presented on the topic of Shifting the Digital Marketing Mindset to Harness the power of an Integrated Approach at the Internet Strategy Forum Summit

 

Katherine shared some very interesting observations regarding digital media.

Digital media  is getting Marketing Back to basics. You have to know the right customer, give them the right message, at the right time and in the right place.

 

Some trends to pay attention to:

Mobility – 85% have mobile access.

Video – 77% people use videos.

Reviews – Credibility 87% of customers would rather ask a friend than to ask a critic. Negative reviews tend to convert more people to sales.

Research - 96% consumers research online, 79% purchase in store from consumer product lines

Leveraging Social networking for Marketing:

Customers, critics, fans and employees all want to have a say. Listening is good. Talking is good, collaborating is good. Sharing is good.

 

Create Friends – Trust, context, ideas – who do you go to for buying decisions.

 

Learn more about Katherine Durham and her thoughts on marketing in and interview conducted by Kent Lewis of Anvil Media.

 

http://www.lockergnome.com/kentlewis/2009/06/25/internet-strategy-forum-summit-interview-katherine-durham/

 

 

 

 

 

 

 

 

 

 

0 Comments Permalink Tags: marketing, social_media, internet_strategy_forum, social_networks, isf09
Sarena Regazzoni

                                 

Gain actionable Internet strategy insights and networking at the Internet Strategy Forum Summit on Thursday July 23rd at the Governor Hotel. Engage with several thought-leading presenters from top companies such as Forrester (Jeremiah Owyang!), Intuit, Xerox, Intel, WelchmanPierpoint and more. These experts will share their experiences and ideas on how to best leverage the Internet and integrate it into your overall business strategy.

 

Sample topics include "The Future of the Social Web" from Forrester Senior Social Computing Analyst Jeremiah Owyang (based on a newly published Forrester report), who is also the author of the popular Web Strategy Blog (#29 on the AdAge Power 150 List) and #2 on the Twitter Power 150 List; and "Successfully Combining Community and Commerce" from Intuit VP of Marketing,
Sheila Tolle.

 

In addition to many keynote presenters, there will be a panel, a lunch, a reception and other networking opportunities. Registration starts at $195 (early bird) and Oregon Entrepreneurs Network members receive 15% off by using Discount Code [OEN]. For complete details and to register, visit:
href="http://www.internetstrategyforum.org/events/summitwest.html">
http://www.internetstrategyforum.org/summit


Internet Strategy Forum Summit
Governor Hotel
Thursday, July 23, 2009
8:00am - 5:00pm
Optional Internet strategist career path symposium on July 24
http://www.internetstrategyforum.org/summit

 

info@internetstrategyforum.org

0 Comments Permalink Tags: social_media, internet_strategy_forum

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