OEN Blog

5 Posts tagged with the social_networks tag
Sarena Regazzoni

Sheila Tolle – VP of Marketing – Intuit Small Business Group, spoke on the topic of Combining eCommerce and Community: It’s a new normal and there is no going back. at the Internet Strategy Forum West 09

 

The new normal – power shifts from company to individual.

 

Edelman – Trust barometer – 2nd least trusted, CEO’s of companies, 1st least trusted, Journalists. You have to find new ways to communicate with your customers. You have to engage with them in a compelling and interactive way.

 

The trend:

85% of all us online consumers will be reading or  viewing social content by the end of 2009 - This is an opportunity to communicate with customers BUT remember....

 

You are not in control of your brand. You never have been. People were always talking before, now you know what they are actually saying.

 

You can leverage the online community to get the information regarding your ad campaign or product design. It could save you $$$.

 

Leverage twitter to engage with customers. You can interact as an idividuals representing a company. Enable to realize that the company is a collection of individuals and interact on a person to person basis instead of in a monolithic way.

            

They creates a Live Community in Quickbooks. Customers can ask questions when they had a problem and get help from peers in addition to the moderated customer support. The results were that 75% of the questions were being answered by other customers and satisfaction with product support increased.

 

If you only do one thing – Listen.

Intuits online conversation cloud – one way of looking at what’s being said about intuit. (use radian 6)

 

Listening on a budget

Listening in twitter – http://search.twitter.com

Blogs: http://www.technorati.

Forums boardtrackter.com

Listening byond just your brand name

Try a google search using

[brandname here] + sucks

[brandname here] + fail

[brandname here] + love

Know what people are saying about your company. You will have info to provide you understanding of how your brand is being perceived.

 

Five take a way points

Turn the bullhorn around let customers talk to you

Become a part of the community you serve.

Find /live your higher purpose. Think about why you exist. Be that. Help business succeed. Embrace your higher purpose. Not selling more.

Create amazing experiences.

Embrace the chaos. You can’t control it.

0 Comments Permalink Tags: marketing, social_media, internet_strategy_forum, social_networks
Sarena Regazzoni

Katherine Durham Vice President of Marketing, Imaging & Printing Group, Americas Hewlett-Packard presented on the topic of Shifting the Digital Marketing Mindset to Harness the power of an Integrated Approach at the Internet Strategy Forum Summit

 

Katherine shared some very interesting observations regarding digital media.

Digital media  is getting Marketing Back to basics. You have to know the right customer, give them the right message, at the right time and in the right place.

 

Some trends to pay attention to:

Mobility – 85% have mobile access.

Video – 77% people use videos.

Reviews – Credibility 87% of customers would rather ask a friend than to ask a critic. Negative reviews tend to convert more people to sales.

Research - 96% consumers research online, 79% purchase in store from consumer product lines

Leveraging Social networking for Marketing:

Customers, critics, fans and employees all want to have a say. Listening is good. Talking is good, collaborating is good. Sharing is good.

 

Create Friends – Trust, context, ideas – who do you go to for buying decisions.

 

Learn more about Katherine Durham and her thoughts on marketing in and interview conducted by Kent Lewis of Anvil Media.

 

http://www.lockergnome.com/kentlewis/2009/06/25/internet-strategy-forum-summit-interview-katherine-durham/

 

 

 

 

 

 

 

 

 

 

0 Comments Permalink Tags: marketing, social_media, internet_strategy_forum, social_networks, isf09
Sarena Regazzoni

Location: On the roof of Hotel deLuxe
729 SW 15th Ave, Portland, OR
Date: August 18, 2009
Time: 5:30pm to 9:00pm
Cost: $10.00

 

Join SEMpdx on Thursday August 18th on the roof of Hotel deLuxe in beautiful downtown Portland for a wonderful evening of old school and in-person social networking along with co-sponsors:

 

American Marketing Association (AMA)

Portland Advertising Federation (PAF)

Software Association of Oregon (SAO)

Social Media Club

Oregon Entrepreneurs Network (OEN)

Public Relations Society of America (PRSA)

Internet Strategy Forum (ISF)

Web Analytics Wednesday (WAW)

Oregon Creative Industries (OCI)

 

This exclusive venue promises to be the setting for the most talked-about networking event of the year. Not only will you be on top of one of Portland’s most luxurious hotels . . . but, you will also be able to be on top of the latest developments going-on at some of the most innovative marketing associations in the Pacific Northwest!

Reserve your place on the roof today!

 

This is a pre-register ONLY event. Unregistered individuals will not be admitted at the door. Please visit the SEMpdx Web site to register for this exciting evening of socializing, networking, and being seen with the cool kids.

The roof will definitely be on fire!

Register Today!

0 Comments Permalink Tags: social_media, networking, social_networks
Sarena Regazzoni

Twitter is so simple it's initially deceptive. How could this be a useful tool? Only 140 characters to communicate a message and yet the world seems to be adopting it like wildfire. Presumably they are not just using it to say what they are going to eat.

 

Marshall Kirkpatrick with ReadWriteWeb tells of some pretty robust usage of Twitter in his article entitled How we use Twitter for Journalism. They are using it to  discover breaking stories, conduct interviews, promote their work and more.

 

Twitter is different than other social media outlets such as facebook or myspace. People spend less time in minutes on twitter.And for the lionshare of users, there is pretty inconsistent usage.

 

Despite the usage curve of twitter currently, Twitter is the Marketers Duct Tape because of its simplicity. It can be leveraged in tandem with many other communication mediums and it is really flexible. The internet is becoming more real-time and having the functionality to communicate messages easily in real-time is a tremendous asset for marketers looking to share the word about their company. Additionally, it is very useful in identifying trends of what people in a given industry, what people are talking about and what they are saying about your company.

 

Whether you are just getting started or are already using twitter for business, you'll want to check out this list of twitter resources courtesy of Ryan Lewis of Bonfire Social Media. You can find him on twitter at http://twitter.com/RyanJLewis.

0 Comments Permalink Tags: marketing, social_media, twitter, social_networks, marketers_toolkit
Sarena Regazzoni

Stephen Baker of Businessweek did an interesting article in their recent publication that explores the value of online friends.

Read the article, Learning and Profiting from Online Relationships and listen to the video What Are Web Friends Worth?   where he explores the data about our relationships with our online friends and what level of influence they really have on us and our buying decisions.

 

I am interested in hearing what you think. What are you observations on how you leverage your social networks? What connections bring value to your company?

 

Log in above to the OEN Online community and share your thoughts.

0 Comments Permalink Tags: social_media, market_research, business_data, social_networks, sociology, adverstising

Actions

Popular Blog Posts