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Students receive planting instructions at Mpunguti School in Bujest village, Masoko Ward, Tanzania (Source: ReTree International)

 

 

Think about this for a moment: Each and every year, humanity loses enough trees to cover Panama due to deforestation. While Panama is hardly considered a large country, multiplying the collective cost of such activity over a number of years quickly yields disturbing results. Especially when you consider this reality: While forests currently cover only 30% of land on Earth, just the tropical rainforests alone house 50-90% of plant and animal species.

 

Whether forests are cleared for cash cropping and logging or feeding the family of a rural farmer, the loss of these valuable ecosystems is proving disastrous for the sustainability of our planet. Without replanting efforts or a slowing of clear cutting, it will only take 117 years to leave an area the size of the United States barren.

 

Enter ReTree International—an Oregon non-profit that re-covers idle lands with native trees and works to counteract the negative effects of deforestation—Negative effects such as desertification and destruction of arable lands, loss of biodiversity, decreased air quality, increased global temperatures, flooding, landslides, and possibly more intense and frequent climatic disruption (i.e. hurricanes, etc.).

 

One focus of ReTree International is to preserve our local forests. They have worked for 36 years to replant Oregon and the Northwest’s world-renowned forests, including the Mt. Hood National Forest. But they also have the big picture in mind. ReTree International is constantly organizing tree plantings in countries all over the world, many times replenishing stripped lands in developing countries (where forested land often falls victim to clear-cutting for timber, cattle grazing and cash crops) with native tree species. Additionally, ReTree International supports forestry research and funds scholarships for those interested in working the field.

 

The other key aspect of ReTree’s work is involving the youth of a community in their initiatives. ReTree believes active participation by youth in growing and planting seedlings intensifies feelings of ownership for their land and provides hands-on education on why maintaining healthy forests is important for both their home community and the global community at-large. For instance, in Tanzania ReTree International is partnering with cooperatives set up by Africa Bridge (another Oregon non-profit, which seeks to uplift Tanzanian children and communities out of poverty) to plant 5000 seedlings currently being cared for by children in communities in the Isongole Ward.

 

So what can you and your business do to stop deforestation? Well, there is the obvious. Use less paper. Buy products with reduced and recycled packaging. These are great reduction strategies if employed by the masses. But why not take it a step further and get proactive about replenishing the lands that have already been ravaged? After reading this post, you’ve got the name of a great organization that operates in your own backyard—so go get em’ green tiger!

 

 

For more information on ReTree International and their work, please visit: http://www.retreeintl.org

For more information on Africa Bridge, visit: http://www.africabridge.org. If you live in Portland, join us on Saturday, August 29th to support Africa Bridge’s efforts at the http://www.africabridgegala.com/Africa Bridge Harvest Gala featuring Founder Barry Childs, Lisa MacCallum, Managing Director of the Nike Foundation and performances by Obo Addy and Sebe Kan. Buy tickets today!

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Guy Kawasawki of How to Change the World recognized there is always info being shared on what entrepreneurs should do. Here he shares a dozen truthful and funny don'ts entrepreneurs should not do. See his 12 most important don'ts:

 

  1. Don’t worry, be crappy. Perfectionism, first of all, is an illusion. Nothing is perfect. Even worse, perfection stands in the way of revenue and truly learning what customers think because nothing is in their hands yet. When your product is “good enough” (but not “perfect”), ship it, and see what happens.
  2. Don’t give out lofty titles. Just because a roommate was there during the drunken weekend when you came up with the idea for your company, doesn’t mean he should be CTO. Someday, you’ll need to hand out titles like director, vice-president, and chief whatever officer, so keep them in reserve. Until then refer to each other as “co-founders” and describe the area of responsibility: for example, “programming.” If your roommates aren’t cool with this, they’re doing you a favor by showing their colors now.
  3. Don’t hire your family. The probability that your spouse or relative is the best person you can get for a job is 0%. The probability that people will hate working at company with spouses and relatives is 100%. The probability that one of you will have to go someday is also 100%. Never hire out of expediency. Always hire the best person you can get. This usually means not hiring your family unless you’re Jack or Suzy Welch.

    By the way, if you both hire your family and give them a lofty title, you are truly a bozo.

  4. Don’t sweat valuation. This is easy for a venture capitalist to say, but your company is either going to die or make you more money than you imagined. Whether you have 10% or 15% and whether your pre-money valuation is $2 million or $3 million isn’t going to really matter. Do the math: 15% of $0 is $0, so stop negotiating, take the money, and build something that’s worth more than $0. Whatever valuation a venture capitalist offers you, increase it by 20% and counter her offer. This is just enough to show that you’re not a pushover, but not too much that it will prolong or blow up the negotiations.
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    The Toilet Paper Entrepreneur, Mike Michalowicz strikes again with some tips on getting rid of what he calls the mind junk or otherwise stated, the excuses that keep you from achieving your goals whether it be growing your business or just getting stuff done. He also has also aggregated 39 tips on breaking your bad habits by experts in their respective specialties.

     

    You know you have a couple bad habits...give it a read.

     

    http://www.toiletpaperentrepreneur.com/blog/39-ways-how-to-break-bad-habits

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    Here is an interesting idea I read in Crowdsourcing by Jeff Howe

    Jeff included in his book an anecdote about how a community called CiniMoms struggled to encourage their users to contribute UGC untill they tried a Widget on the landing page of the community called 'GET PUBLISHED" this verbiage inspired their community to contribute!

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    Relevance is something I have been talking about for about a month on various panels, client training and internally at Bonfire. What the idea truly comes down to is making sure you are recognizing people exist. Now I know this seems like a no brain-er and, well, it should be. But it is something that's often forgotten in the hustle of running a business.  If you have not already noticed, there is a conversation happening online weather you like it or not.

     

    Internet users have unprecedented access to speaking their own mind in the form of reviews, blogs, comments, tweets, forums, Facebook and about a Trillion (with a capital T) places to be prolific. You do not even have to be a business owner to be reviewed for something you have done. LinkedIn give users opportunities to recommend prior work or Trusty's for sole proprietor/contract work.  mcdonalds

     

    Anyone that takes the time to write about your business or you want to be recognized. This is increasingly important with the amount of clutter on the web today. Good, bad or indifferent, by responding to a mention, review, link, etc. will reap dividends in customer loyalty and company culture.

     

    The lesson here is listening and responding. Have you Googled your business? Have you searched Twitter for mentions? Do you know who the influencers are online and what are they saying about you? Do you understand how to search keywords on Technorati?  Your clients are talking, but do you hear them?  What you don't know might really hurt you.

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