To the rebel in all of us, James Powderly is our part-nefarious, part-make-the-world-a-better-place hero. As you’ll see from the video and my tweets live from the Monday keynote speech below, Powderly is intoxicating in his allure to scrawl graffiti all over a 500 foot building with amplified lasers and projectors. He even got incarcerated before the Beijing Olympics last year for 10 days for attempting to pull off an impermanent graffiti trick on mass scale. What he didn’t talk about until the last question of the session was his new project to enable a quadriplegic man to be able to do art again, but this time through his eyes (and lasers) instead of his hands. Creativity in such an authentic way - not sure you get a sense of his energy from the video below.

 

 

My tweets for this SXSW session—

 

#sxsw keynote - just had 2000 people cooperatively give middle finger to speaker james powderly, grafitti research lab12:18 PM Mar 16th  from web

 

Research and track grafitti all over world12:19 PM Mar 16th  from web

 

Learning what a #led throwie is. Very cool on a mass scale12:23 PM Mar 16th  from web

 

Take a laser and write in huge letters on a huge building12:25 PM Mar 16th  from web

 

Went from grafitti research lab to now free art tech lab12:27 PM Mar 16th  from web

 

Oh: “release early, often, and with rap music”12:28 PM Mar 16th  from web

 

Note to self - play hip hop video in any presentation - coolio12:30 PM Mar 16th  from web

 

Powderly was detained by chinese government at 2008 beijing olympics for grafitti project12:32 PM Mar 16th  from web

 

Mc yan is amazing chinese rapper12:34 PM Mar 16th  from web

 

Powderly - if you don’t have a voice, we’ll give you one12:36 PM Mar 16th  from web

 

James powderly is frickin hilarious - best speaker yet at #sxsw12:41 PM Mar 16th  from web

 

Laser tag on a grand scale is so powerful - the ultimate free speech12:42 PM Mar 16th  from web

 

Hermes - if zeus does not grant me power, I will take it like the prince of theives. Powderly is very do it yourself12:51 PM Mar 16th  from web

 

Online video and flickr is a huge piece of grafitti writers’ arsenel.12:54 PM Mar 16th  from web

 

Loves the world the way it is with cats/cops and mice/transgressors12:56 PM Mar 16th  from web

 

A lot of emphasis on lightness and loft - like the combo of those words1:00 PM Mar 16th  from web

 

private confession - yesterday, I learned that # is called a hashtag and not pound. Old school getting more new school every hour at #sxsw1:30 PM Mar 16th  from TweetDeck

 

@garrettgonzales  - James Powderly is bad ass - that is the context of laser graffiti1:31 PM Mar 16th  from TweetDeck  in reply to garrettgonzales

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Before this presentation at SXSW, I had no idea what “whuffie” was. Check out the video, slideshare presentation, and tweets below to get the real definition, but my paraphrased version is that whuffie is good karma points but more in the context of an online community. I sat next to Portland’s social media guru, Dawn Foster, Shizzow founder Ryan Snyder, and Silicon Florist’s Rick Turoczy - so the side conversations were as valuable as the actual presentations. As I mentioned in an earlier blog post, there was a huge Portland turnout for SXSW ‘09 - impressive.

 

 

Watch the slideshow: http://www.slideshare.net/missrogue/making-whuffie-1148281


My tweets on Whuffie at SXSW—

 

in the #whuffie session now - it’s packed. 5 key components to raising your whuffie - like goodness and having more social chits / value9:34 AM Mar 15th  from TweetDeck

 

#1 get advice and input from experts but design for broader community.9:37 AM Mar 15th  from TweetDeck

 

#2. Respond to all feedback, even if you just say “No thanks”9:38 AM Mar 15th  from TweetDeck

 

#3 don’t take negative feedback personally9:38 AM Mar 15th  from TweetDeck

 

#4 Give credit to those whose ideas you implement9:38 AM Mar 15th  from TweetDeck

 

#5, When you implement new idea, make sure that you highlight it and ask for feedback9:39 AM Mar 15th  from TweetDeck

 

#6 Make small, continuous changes rather than waiting to implement everything at once9:39 AM Mar 15th  from TweetDeck

 

#7 don’t wait for feedback to come to you, go out to social sites and find it9:39 AM Mar 15th  from TweetDeck

 

#8 no matter how many people like you, some won’t. Mind the haters9:40 AM Mar 15th  from TweetDeck

 

get out of the boardroom and into the online community to raise #whuffie9:41 AM Mar 15th  from TweetDeck

 

@Zappos  is a great example of making awesome whuffie by going above and beyond. Good karma gets rewarded9:46 AM Mar 15th  from TweetDeck

 

dazzle is in the details, go above and beyond, appeal to emotion, inject fun into the experience9:49 AM Mar 15th  from TweetDeck

 

9. Make happiness your business model9:56 AM Mar 15th  from web

 

10. Be a social catalyst. Make it easy for customers to help customers9:58 AM Mar 15th  from web

 

Raise #whuffie by embracing chaos9:59 AM Mar 15th  from web

 

So packed that fire marshall could shut down talk. My new idea for next speech - have fake fire marshall bill shake things up on stage10:04 AM Mar 15th  from web

 

Find your higher purpose10:07 AM Mar 15th  from web

 

Akoha.com - one of her favorite new sites.10:15 AM Mar 15th  from web

 

I need to follow @missrogue  - cool #whuffie mindset10:32 AM Mar 15th  from web

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I went back through my 287 tweets from five days at SXSW Interactive with an intention to do a dozen different blog posts.  Instead, I realize that I just need to share bits of inspiration instead of piecing together thorough notes for each session I attended.


Overall takeaways:


  • Portland interactive and social media attendees were huge - there were probably 250+ Portlanders attending SXSW and we got to spend more quality time in sessions, restaurants, house parties, and bars in Austin, TX than in Portland - funny how that happens.

  • eROI team-building was pretty amazing.  There were 15 of us at the event and it allowed us to learn and share in a very human way, which is a lot tougher to do in the office.

  • Informal vibe to the event: thankfully.  Couches were in some sessions, outdoor tent parties just outside the Convention Center. But, the tone that speakers and attendees had was very informal and allowed for the walls/barricades to be down to facilitate networking and learning.

  • Rebellious attitude - maybe this is the influence of indie musicians and film-makers filling in towards the end of the Interactive part of SXSW, but one keynote in particular exemplified this: James Powderly explaining his mass-scale graffiti art. I loved this edge to the speakers and sessions.

OK - I guess I need to do separate blog posts to show some cool visuals and videos of my favorite influences there.

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I’m publishing my schedule for SXSW - it’s kind of ridiculous how much stuff there is to see and learn.  This is my first time to the amazing, well-known event and we are showing up in full force - 1/3 of eROI staffers will be there, but clients, don’t fret, we will be on email and working during most of it.  Cheers!

Friday, March 13th

05:00 PM
Social Engineering: Scam Your Way Into Anything or From Anybody at  18BCD
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Saturday, March 14th

10:00 AM
Making Web Widgets Accessible: Tools and Techniques at  Hilton B
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10:30 AM
Social Media Marketing at  Day Stage
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12:30 PM
Managing Online Forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards at  Day Stage
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02:00 PM
Opening Remarks at  A
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03:30 PM
Building Entrepreneurial Communities Outside the Valley at  Hilton E
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03:30 PM
The Future Of Social Networks at  A
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05:00 PM
Building a Bridge with Barcodes - The QR Code Invasion at  Hilton A
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05:00 PM
Building Your Brand with Web 2.0 Tools at  C
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06:00 PM
SXSW Interactive Opening Happy Hour hosted by Razorfish at  The Madison
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08:00 PM
SXSW Interactive Opening Party Hosted by frog design at  Mexican American Cultural Center
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11:00 PM
Toobla After Party at  The Belmont Lounge
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Sunday, March 15th

10:30 AM
Social Media Marketing at  Day Stage
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11:30 AM
Journey to the Center of Design at  18BCD
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01:00 PM
Facebook Developer Garage Austin – SXSW Edition at  Pangaea
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02:00 PM
Sunday Keynote Interview at  A
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03:30 PM
Designing Our Way Through Web Forms at  Hilton A
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06:00 PM
SXSW Web Awards Pre-Party at  Downtown Hilton Hotel, 6th Floor Foyer
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07:00 PM
Adobe 12th Annual SXSW Web Awards Ceremony - Presented by Adobe at  Downtown Hilton Hotel, 6th Floor
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09:00 PM
FG SQUARED Party at  Lucky Lounge
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Monday, March 16th

10:00 AM
Shift Happens: Moving from Words to Pictures at  Hilton C
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10:00 AM
The Power of Small at  10
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11:30 AM
Becoming Open: This Changes Everything at  19B
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02:00 PM
Monday Keynote Interview at  A
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03:30 PM
Building a Web Business After Hours at  18BCD
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05:00 PM
Back Off Man, I’m A Scientist: User Generated Discovery at  B
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08:30 PM
Blurb Party at  The Tap Room
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10:30 PM
SXNW Party at  Iron Cactus
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Tuesday, March 17th

10:00 AM
Is Aristotle on Twitter? at  B
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11:30 AM
Building Strong Online Communities at  A
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11:30 AM
Obsessive Branding Disorder at  Day Stage
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01:00 PM
The Art of Living: Quality of Life Best Practices Revealed at  Day Stage
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02:00 PM
Tuesday Keynote Interview at  A
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Marketers: know this - doing things the same old traditional way that you’ve always done it is not going to work anymore.

We, as marketers, need to innovate. We need to take a risk with our methods, our message, our mediums, our transparency, and our openness to listen to customers.  We need to take a risk with new products, software development, feature roll-outs, user-interface design, cutting edge design, and pushing our brand to mean something in today’s world.

We meet with clients regularly who have almost waited until its too late to dramatically improve their results on increasing the number and quality of leads captured, nurture campaigns, resource centers, the works.

Start small - celebrate your wins even if it is something less than a website launch.  At eROI , I am really psyched about a landing page we rolled out that is compelling and has a much higher conversion rate than we’ve ever had for our own marketing purposes - tell me what you think.

http://www.eroi.com/eroi-email-marketing-study-7-elements-of-email-survey-results-report/

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