Marketers: know this - doing things the same old traditional way that you’ve always done it is not going to work anymore.

We, as marketers, need to innovate. We need to take a risk with our methods, our message, our mediums, our transparency, and our openness to listen to customers.  We need to take a risk with new products, software development, feature roll-outs, user-interface design, cutting edge design, and pushing our brand to mean something in today’s world.

We meet with clients regularly who have almost waited until its too late to dramatically improve their results on increasing the number and quality of leads captured, nurture campaigns, resource centers, the works.

Start small - celebrate your wins even if it is something less than a website launch.  At eROI , I am really psyched about a landing page we rolled out that is compelling and has a much higher conversion rate than we’ve ever had for our own marketing purposes - tell me what you think.

http://www.eroi.com/eroi-email-marketing-study-7-elements-of-email-survey-results-report/